The first project I was assigned to work on after getting here was to write some scripts for NU107, Manila's biggest rock radio station. They want a TVC to coincide with the Rock Awards, an event kinda like the Philippines' MTV VMA's. that will happen while I'm here (fuck yeah) that also references the station's 20 year anniversary. After Simon (BBDO's head of copy) came up with the brilliant strategic line "20 years of rock has an effect," I came up with a few scenarios to illustrate what that might mean. We had a meeting with the client yesterday, and after we presented all of our scripts, they said they liked one of my ideas the best! :) We're probably going to produce it, they just need to run it by a few more people first. Here's the script:
"CAN’T HEAR YOU!"
Old rocker is onstage, looking out at a crowd. He can’t see them since he’s brightly lit up by a spotlight.
He says “Are you ready to rock?”
The crowd cheers. “Yeahhh!!!”
He says “I said, are you ready to rock???”
More screaming. “Yeahhh!!!”
“I can’t hear you!”
More screaming. “Yeahhh”
“No really, I can’t hear you!!!!”
Crowd is a little bewildered. Still some applause, but it’s dying down.
He’s obviously agitated. “Seriously, is ANYONE here ready to rock????”
Hardly any applause now, because everyone in the crowd is very confused.
Super: 20 YEARS OF ROCK HAS AN EFFECT
The 20th NU 107 Rock Awards
OR: 20 years of deafening rock.
1 comment:
patrick! marice here (filipino girl from MAS, we had account planning together, also from chicago). cannot believe your quarter away is in manila. that's awesome. the only time i was there was when i was a baby. sounds like you're enjoying the city & BBDO. your spot reads well... very funny. well, keep on w/ the updates. take care!
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