Look at this motherfucker pedaling his way to victory in the Tour de France, dreaming about the smooth, satisfying Champion cigarette he's going to smoke right before he breaks away for good during the last leg. Man, I saw this and my mind was blown. Last post I said people in advertising should tell it like it is. Scratch that. I now believe we should tell the most insane, outrageous lies we can think up, and the sheer preposterousness of it will be enough to make the viewer go "WHAT THE FUCK?!?!?!?!?!?! THAT'S SO FUCKING CRAZY I HAVE TO BUY THAT PRODUCT RIGHT NOW." It worked on me. After seeing this demented billboard I almost started smoking and cross-country cycling simultaneously.
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