Wednesday, November 14, 2007

LIQUOR, DESTRUCTION, SPANDEX: ALL THE INGREDIENTS OF A GOOD TVC




On Monday we shot the TVC's for NU107's 20 year anniversary & 14th annual rock awards. The concept is that yours truly plays a rockstar hopelessly out of touch with the times, yet still living the life just as hard as he was 20 years ago. We started at 11AM and finished at 8AM the next morning. In just under 24 hours, I got to destroy a guitar, birthday cake, flat screen TV, lamp, dishes, carpet, bed, and a nicely framed picture. And I did it all while completely drunk. They call it "method acting." In this case, the method was easy- get fucked up and destroy shit. I have a little bit of experience doing that, so it was easy.

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