Showing posts with label BBDO Guerrero-Ortega. Show all posts
Showing posts with label BBDO Guerrero-Ortega. Show all posts

Monday, November 26, 2007

NOTHING SAYS "EXCELLENCE IN ADVERTISING" LIKE FULLY AUTOMATIC WEAPONS




Aren't guns wonderful? I mean, you never know when an angry suit from Proctor & Gamble is gonna go all suicide-bomber and storm the convention center because he's pissed about the pack shot on their latest toothpaste ad. After this photo was taken I asked one of the SWAT guys if I could get a close-up of him putting his gun to the side of my head. He declined. I guess that would've been against his orders.

Anyway, BBDO-GO dominated the awards, winning the agency of the year honors based on a points system determined by the amount of Bronze, Silver, & Gold awards won. BBDO amassed over twice the amount of points as TBWA, who finished second. The next day, a full color photo of the agency appeared on the cover of the "Philippine Daily Inquirer." The guys also graciously invited me to be in the photo which will appear on the cover of next month's "Adobo" magazine, which is the biggest Ad industry magazine in the country. I wish I could share the credit for all of it, but the ideas that won all these awards were hatched long before I got here. I'm just happy to be in such good company, and share in the spoils of their success.









Wednesday, November 14, 2007

LIQUOR, DESTRUCTION, SPANDEX: ALL THE INGREDIENTS OF A GOOD TVC




On Monday we shot the TVC's for NU107's 20 year anniversary & 14th annual rock awards. The concept is that yours truly plays a rockstar hopelessly out of touch with the times, yet still living the life just as hard as he was 20 years ago. We started at 11AM and finished at 8AM the next morning. In just under 24 hours, I got to destroy a guitar, birthday cake, flat screen TV, lamp, dishes, carpet, bed, and a nicely framed picture. And I did it all while completely drunk. They call it "method acting." In this case, the method was easy- get fucked up and destroy shit. I have a little bit of experience doing that, so it was easy.